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A major business Japan to pour investment into Vietnamdelegation led by the Japanese Ministry of Economy, Trade, and Industry (METI) and representatives of the Mainichi newspaper has arrived in Vietnam to seek cooperative business opportunities.

The delegation’s four-day visit (November 11-14) also aims to prepare for the MEIT’s Cool Japan project in Vietnam.

Naoyuki Kawagoishi, deputy director of the Cool Japan project, said that the project has introduced the world to a variety of unique products from Japan’s diverse prefectures.

Mr Kawagoishi said that this December, the three Japanese localities Kyoto, Hokkaido, and Tokushima will exhibit their products in Vietnam, including fashion, animated films, and other regional specialties.

He added that both countries will collaborate to create new services taking advantage of Japan’s management experience. One potential example could be a boon to the talent stocks of Vietnamese sports, with Japan coordinating the opening of football, volleyball, and martial arts training centres.

Japanese investors are looking for quintessential Vietnamese input over the long term. The cooperating businesses hope to offer services capable of attracting and meeting the demands of both the Vietnamese and Japanese markets.


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