Vietnamese businesses attended an international food and beverage exhibition (Foodex Japan 2014), held in Makuhari Messe from March 4-7.
The four-day event provides an excellent opportunity for potential Japanese partners to learn more about Vietnam’s advantageous products, and for Vietnamese agricultural and seafood companies to penetrate the Japanese Market.
Ministry of Agriculture and Rural Development (MARD) Promotion Trade Centre said 14 Vietnamese enterprises will display a wide range of Vietnamese specialties including agricultural and seafood products, fruits and vegetables, processed cashew nut, processed rice food, and specialty Phu Quoc fish sauce.
Vietnamese businesses hope to establish relations with Japanese importers, expand the Asian market, develop new export items, sign valuable export contracts and promote Vietnam’s culinary arts and agricultural products.
Foreign visitors, mostly representatives from Japanese businesses visited Vietnam’s stalls to enjoy Vietnam’s traditional authentic food and forge long-term partnerships.
Vietnamese ambassador to Japan Doan Xuan Hung affirmed that Vietnam-Japan relations have thrived over the years. Despite Japan’s protection policies for agriculture remaining strict, both sides can share similarities to promote mutually beneficial cooperation.
Hung said that Vietnam has always pledged its cooperation in the field of agriculture and seafood and with a 90 million population market, the country has growing demands for high quality and safe products in compliance with Japanese standards.
Notably, Vietnamese products with Japanese standards will be exported to a third nation, not in the Japanese market, he said.
He added that if the Japanese market has a demand for importing Vietnam’s high quality farm produce at a reasonable price, Vietnam is willing to cooperate for mutual benefit.
This year’s fair is expected to attract more than 70,000 visitors and businesses from more than 82 nations and territories worldwide.