Telecommunications, automobile – transportation, information and communications, food, cosmetics … are the industries that pay most for online advertising in Vietnam in the third quarter 2013.
According Tech in Asia, a research company on digital advertising market (Itracker.vn) recently published a report, which said that the sectors spending most for online advertising in Vietnam in the third quarter 2013 include: telecommunications with over $1.6 million, auto-transport nearly $1.4 million, information – communications over $1.3 million, food $1.3 million, cosmetics nearly $1.3 million, finance – insurance over $863,000, culture-entertainment nearly $877,000, pharmaceuticals nearly $813,000 and travel over $656,000.
According to the report, in the third quarter 2013, the total expenditure of ad units for the online ad market in Vietnam was $13.7 million.
In particular, 31 percent of this amount was spent on July, 32 percent in August and 37 percent in September. Compared to the second quarter, the total online ad spending in Vietnam increased by 2.7 percent.
MobiFone spent the most for online ads in the 3rd quarter 2013, with about $465,000. Other companies in the top 10 enterprises for online ad spending in the period include Nokia in second place, followed by Honda Vietnam, Yamaha Motor, Samsung Vina, Sao Thai Duong, VietJet Air, VP Bank, Piaggio Vietnam, and Vietbando, according to iTracker.
However, iTracker also stressed that its information doest not reflect a completely accurate picture of the online advertising market in Vietnam.