Can Tho City on July 11 launched a Swiss-funded programme designed to improve the export competitiveness of small and medium-sized Vietnamese enterprises (SMEs) through a local trade promotion system over the 2013–2016 period.
The US$3.9 million programme, sponsored by the Swiss Government, will be implemented by the Trade Promotion Department.
It hopes to raise export turnover and develop key Vietnamese export industries via a nationwide trade promotion scheme.
It will also build upon the Government’s current policies striving to expand the domestic consumer market, help businesses liquidate excess stock, and encourage a thriving business environment.
Trade Promotion Department Deputy Head Do Kim Lang said the program will focus on bolstering capacity for local trade promotion centres and other trade promotion organisations, establishing the National Export Council, and consolidating the Trade Promotion Department’s own initiatives.