The US, the EU and Japan remained traditional markets, accounting for a large share of total handicraft export turnover. In addition, enterprises in the handicraft sector were focusing on exploiting new markets such as Brazil, Russia, India, China and South Africa (BRICS).
Vietcraft General Secretary Le Ba Ngoc said that BRICS countries have strongly developed in recent years and this block would create a potential market of the handicraft sector.
Furthermore, thanks to favorable geographical location, Vietnam has strengths for market research and transport (except for Brazil and South Africa). Vietnam reached an export turnover of about US$100 million in furniture products to the Chinese market and shoes to the Russian market.
Ngoc also added that orders from China and Japan have strongly shifted to Vietnam, offering good opportunity for the handicraft sector to achieve its export turnover target of US$1.6 billion in 2014.
To promote advantages and increase export turnover, Ngoc recommended that small scale enterprises should focus on mid-market segment in accordance with its production capacity, raw materials and skilled workers. In addition, expanding the market and improving the competitiveness are needed.
“To promote exports to the BRICS block, in August, Vietcraft will send delegations to Brazil to learn for experience,” Ngoc was quoted as saying.
According to Hanoi Industry Promotion Centre Director Hoang Xuan Thuy, Vietnamese businesses should register the copyright, contributing to protecting their design and avoiding replication.