Some 70 percent of consumers in Ho Chi Minh City put their trust on high quality Vietnamese goods, according to statistics by the HCM City Consumer Right Protection Association.
Currently, made-in-Vietnam goods have seized bigger domestic market share, with such products as food, agricultural products, consumption items, construction materials, and industrial commodities.
Such events as Made-in-Vietnam Goods Fair and “Bringing Vietnamese goods to rural areas” Programme have generated positive effects on society. Under the programme, more than 100 fairs have been organised in 28 provinces and cities, attracting nearly 1.4 million visitors and consumers.
According to the Vietnam Chamber of Commerce and Industry (VCCI), consumers’ awareness of locally-made goods has changed clearly.
The market, which was formerly overwhelmed by foreign products, now sees the flooding of locally-made products. Bui Hanh Thu, Saigon Co.op Deputy General Director, said currently, 90 percent of over 1,000 items at her supermarket chain have been produced in Vietnam.
Vietnam is the potential retail market which generates some 55 billion USD in revenue a year.